Enabling Personalized And Context Sensitive Mobile Advertising While Guaranteeing Data Protection
نویسندگان
چکیده
Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. In this article we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn’t limited to just location.
منابع مشابه
Advertising via mobile terminals delivering context sensitive and personalized advertising while guaranteeing privacy
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